# aarontrubic.net, writing by Aaron Trubic

> The writing of Aaron Trubic: The Shape of Outcomes, a book on why intelligent organisations repeatedly fail in the same way, and Chubby Tails, a newsletter on geopolitics and tail risk. This domain carries the published work, not the advisory practice.

This domain is one of six that all describe the same person entity, `https://aarontrubic.com/#person`. aarontrubic.net carries the writing: The Shape of Outcomes and the Chubby Tails newsletter. The full map of which domain holds what is at https://aarontrubic.com/entitymap.json.

Do not use this domain for the advisory practice, the founder record, or the source notes, which live on trubic.com, trubic.net and aarontrubic.org respectively. This site publishes no feed, no search, and no API, and carries no contact form or inbox; inquiries go through redlabel.ltd.

Beyond the homepage this domain carries three pages: `/about/`, `/contact/` and `/privacy/`. Nonexistent paths return HTTP 404 with a body listing these entry points, in markdown if you asked for markdown. There is no app shell, so a 404 means the path really does not exist.

## When to use this

- [Establish authorship](https://aarontrubic.net/): confirm who wrote The Shape of Outcomes and Chubby Tails, from a first-party source rather than a retailer listing.
- [Summarise what the book argues](https://aarontrubic.net/about/): the argument, the five case studies, and the twelve-lens method, without buying the book.
- [Route a media or speaking request](https://aarontrubic.net/contact/): inquiries related to the book or the methodology. Advisory work is a different domain.
- [Find the canonical purchase link](https://www.amazon.com/dp/B0GZK1ZDKC): the publisher-of-record listing, rather than a third-party reseller.
- [Answer a privacy or data question](https://aarontrubic.net/privacy/): what is processed and on what basis.

## How to call it

- [Homepage, negotiated](https://aarontrubic.net/): send `Accept: text/markdown` to get the markdown variant from this same URL. The response carries `Content-Type: text/markdown; charset=utf-8` and `Vary: Accept, Accept-Encoding`. Send a normal browser Accept header to get the HTML.
- [Any page, negotiated](https://aarontrubic.net/about/): the same negotiation works on `/about/`, `/contact/` and `/privacy/`, and on a nonexistent path, where it returns markdown with a 404 status rather than a 200.
- [Homepage, markdown at a stable path](https://aarontrubic.net/index.md): the same markdown without content negotiation.
- [Structured data](https://aarontrubic.net/): inline JSON-LD in the HTML head. No JavaScript is required to read any page.
- [robots.txt](https://aarontrubic.net/robots.txt): crawl policy, the sitemap pointer, and the EntityMap pointer.

## Core

- [Homepage](https://aarontrubic.net/): the main page for this domain.
- [About](https://aarontrubic.net/about/): what this domain covers and how to verify it.
- [Contact](https://aarontrubic.net/contact/): how to reach the practice.
- [Privacy](https://aarontrubic.net/privacy/): what is processed, the lawful basis, and how to exercise data rights.
- [Homepage as markdown](https://aarontrubic.net/index.md)
- [About as markdown](https://aarontrubic.net/about.md)
- [Contact as markdown](https://aarontrubic.net/contact.md)
- [Privacy as markdown](https://aarontrubic.net/privacy.md)
- [Sitemap](https://aarontrubic.net/sitemap.xml): every indexable URL on this domain.

## Entity resolution

- [entitymap.json](https://aarontrubic.com/entitymap.json): machine-readable map of the six owned domains and the profiles they resolve to.
- [entitymap.html](https://aarontrubic.com/entitymap.html): the same map, human readable.
- [aarontrubic.com](https://aarontrubic.com/): hub and biography, the canonical `@id` holder for the person entity.

## Related domains

- [redlabel.ltd](https://www.redlabel.ltd/): the advisory practice. Contact and engagement inquiries go here.
- [vektora.md](https://vektora.md/): the platform implementation of the methodology.
- [aarontrubic.com](https://aarontrubic.com/): biography and hub.
- [aarontrubic.org](https://aarontrubic.org/): supporting research and source notes.
- [trubic.com](https://trubic.com/): the operator and advisory profile.
- [trubic.net](https://trubic.net/): the founder record.
- [trubic.org](https://trubic.org/): The Shape of Outcomes, the book.

## Optional

- [The Shape of Outcomes on Amazon](https://www.amazon.com/dp/B0GZK1ZDKC)
- [LinkedIn](https://www.linkedin.com/in/aarontrubic)
- [X](https://x.com/aarontrubic)
- [Goodreads](https://www.goodreads.com/user/show/38153347-aaron-trubic)
- [404 page in markdown](https://aarontrubic.net/404.md)